From the kitchen · Art direction study

Same table stakes.
Different personalities.

A restaurant website should borrow its rhythm from the room, the menu, and the people behind it. These ten directions share no template—only an insistence that every detail belongs.

A note from the kitchen

Every restaurant and website shown here is an original concept redesign, created to demonstrate a direction—not client work or a real business.

Ten identitiesTen visual systemsOne local point of view

01 · Italian

Luna Rossa

Capitol Hill

Luna RossaMenu · Reserve

An evening
in Italy.

Handmade pasta, old-world bottles, and a dining room made for lingering.

Capitol Hill · Seattle
Luna Rossa italian restaurant concept in Capitol Hill

Tonight’s table

Dinner from five · Reservations suggested

02 · Modern Mexican

Cobre & Maíz

Downtown Bellevue

Downtown BellevueMenu / Mezcal / Mesa

Old
soul.
New
northwest.

Cobre & Maíz modern mexican restaurant concept in Downtown Bellevue

Cobre & Maíz

Masa made here · Daily

03 · Thai

Siam Tide

Lake Union

Siam TideBook a table
Siam Tide thai restaurant concept in Lake Union

Bright herbs. Deep water.
Long evenings.

Thai coastal kitchen · Lake UnionSeasonal tasting menu · Waterfront tables

04 · Vietnamese · Pho

Saola

Bellevue

Saola / BellevueEst. at dawn

Quietly
extraordinary
pho.

Broth tended from dawn. Bowls composed to order.

Washington beef. Garden herbs. House-made chili oil.

Read our broth story
Saola vietnamese · pho restaurant concept in Bellevue

05 · Japanese

Kuro Pine

Belltown

Kuro Pine japanese restaurant concept in Belltown
Belltown · SeattleTwelve seats · One menu

Kuro Pine

The season,
one course at a time.

Request a seat

06 · Mongolian Grill

The Copper Steppe

Redmond

The Copper Steppe mongolian grill restaurant concept in Redmond
Copper SteppeRedmond · Live fire

Choose boldly.
We bring
the fire.

Build your bowlReserve

07 · Xi’an Noodles

West Gate Noodle House

International District

West GateInternational District

Pull.
Slap.
Savor.

West Gate Noodle House xi’an noodles restaurant concept in International District

Biang biang, made to order

Cumin lamb · House chili crisp

08 · Contemporary American

Lake & Alder

Kirkland

MenusLake & AlderReservations
Lake & Alder contemporary american restaurant concept in Kirkland

Dinner with the lake at your shoulder.

A Northwest dining room in Kirkland.

Local waters, nearby farms, and a table that makes an ordinary evening feel considered.

Plan your evening →

09 · Elevated Burgers

Proper & Sons

Ballard

Proper & Sons

A very
proper
night out.

Dry-aged beef · Cold martinis · Late supper

Join the club
Proper & Sons elevated burgers restaurant concept in Ballard
Ballard
after dark

10 · Wood-fired Pizza

Cinder & Stone

Old Bellevue

Cinder & Stone wood-fired pizza restaurant concept in Old Bellevue

Cinder & Stone

Wood-fired kitchen · Old Bellevue

Good dough.
Live fire.
Stay awhile.

Seventy-two-hour sourdough, Northwest harvest, and a dining room built around the oven.

See tonight’s menuFind a table

A direction all your own

Your restaurant doesn’t fit a template. Neither should your website.

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